At this educational Lunch + Learn you’ll hear from Anna Madill, CEO of Avenue digital marketing agency about “The Future of a Brand Promise: Values, Action and Impact”
The future is bright. Gone are the days of shiny, feel-good “cause marketing” campaigns, now a prerequisite, and here to stay are the days where brands are held accountable for living their values, walking the talk through their actions and committing to purpose-driven impact every single day. I believe that there is a better way for brands to do business and for consumers to use their dollars to invest in the future. There is more to capitalism than revenue, especially for a brand that cares about doing the right thing and investing in something bigger than the itself. B Corps are leading the movement of inspired and purpose-driven companies doing just that. This Lunch and Learn takes a look at how companies can use Values, Action and Impact to create a durable brand promise that gives back to the world we live in.
- What is a Brand Promise?
- Who cares about a Brand Promise?
- Why/How to Set your brand apart
- How to Create a Brand Promise that Delivers
- Conclusion and CTA
Get To Know Your Speaker
I am the Founder and CEO of Avenue, a digital marketing agency that amplifies the impact growth-minded and purpose-driven companies have in the world through results-led digital marketing. Our proprietary suite of marketing products and custom services help brands and businesses of all sizes grow sustainably and successfully.
As a Certified B Corporation®, Avenue is proud to be part of a global movement of people using business as a force for good. We believe B Corps are redefining success in business and inspiring businesses to not only be the best in the world, but to be the best for the world.
Prior to founding Avenue, I held a variety of executive leadership roles at regional digital and full-service agencies. I helped build a startup agency from the ground up to $1M and merged the company with its sister agency in the fall of 2013. Over the past 13 years, my responsibilities have spanned digital marketing leadership, agency operations, sales, account services, talent recruitment and mentorship.
I am passionate about having a meaningful impact on our community through volunteerism. I currently serve on the Statewide Board of Directors for SMART (Start Making A Reader Today), as a Board Member for Business for a Better Portland (BBPDX), as the President and Board Member for SEMpdx (Search Engine Marketing Professionals of Portland) and on the EO (Entrepreneurs’ Organization) Accelerator Board as Membership Chair. I am also a speaker and instructor for organizations such as the American Marketing Association, MercyCorps NW, SEMpdx, ACT-W, Clark College and Portland State University on the topics of digital marketing, entrepreneurship and women in technology.
Through my work at Avenue, for our clients and within the community, I was recognized on the Portland Business Journal’s Forty Under 40 Award List for 2017 and the Women of Influence Award List for 2020.
11:30am – event begins
11:45am – 15 minutes of speed networking begins (3 rounds of 5 minutes each)
12:00pm – speaker presentation
12:45 – Q&A
12:55 – event wraps up