RAIN Agency is based in Portland, Oregon. It rains here, but we love it. We do strategic, creative advertising. We start each project with a big idea. We distill this big idea into every piece of work we do for a client, whether it’s a logo, a label, or a line of copy. The big idea is who you are, why anybody should care, and what they should do about it. Everything we do elicits or solicits a specific response from its target audience. David Savinar, RAIN’s founder and principal, has a 30-year record of directing advertising for Fortune 500 companies and smaller companies across the United States and internationally. Ten years ago he created RAIN to take advantage of a gap in direct marketing and online advertising in the Northwest.