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Digital Marketing Analyst 19 September 2019

The Digital Marketing Analyst will be responsible for accelerating inbound lead generation through multiple products and websites as well as helping guide product strategy through the lens of SEO value . This includes strategizing, executing, and managing tactics for increased traffic and conversions through SEO (on-site, off-site, technical), website optimization, and new methods of traffic acquisition as well as contributing to the strategy for content creation. The candidate must have a proven track record for driving growth in inbound leads with high conversion rates and revenue attribution. He or she must be a highly self-motivated professional who works well within a fast-paced environment.

Provide direction, project management, and execution of the implementation of SEO and digital-focused strategies for multiple websites and digital products to increase traffic, engagement, and conversions
Identify and implement growth strategies (traditional, new, and creative) to increase lead and revenue generation from digital channels and programs
Utilize data science methods to create strategic foundations for content creation across multiple channels and products


  • Proven success driving growth for inbound lead channels and marketing-sourced revenue
  • 3-5 years of experience working in digital marketing role or equivalent
  • Demonstrable success leading and managing SEO and analytics-focused initiatives
  • In-depth understanding and experience with Google Analytics, Search Console, and Tag Manager
  • Proven success driving traffic to websites and increasing visitor conversions
  • Exceptional knowledge of SEO, SEM, and CRO tools and best practices
  • Exceptional knowledge of HTML and CSS
  • Excellent organizational skills and project management expertise
  • Excellent written and oral communication skills
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Ability to prioritize, multi-task and thrive in a fast-paced environment; initiative to drive change
  • Strong analytical skills and data-driven thinking; ability to use data and insights to drive future business decisions
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience working within a B2B global product marketing environment a plus
  • Experience with the following tools preferred: Adobe Creative Suite, WordPress, Asana, ScreamingFrog, Flashbulb, MOZ, BrightEdge, SEMrush, Marketo, Salesforce, Google Data Studio, Google Analytics, Google Tag Manager, VWO, WordPress, and OptinMonster.
  • BA/BS degree in marketing or related field, or equivalent work experience

Reports To: Head of Marketing, Community Data

Vancouver, WA
Please use the link below to apply: https://discoverorg.com/about/careers/open-positions/position/4329538002/?gh_jid=4329538002
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