Celesta Marketing and Public Relations
Lisa Helfer Elghazi is the President and Founder of Celesta Marketing & Public Relations. She has worked with numerous companies to develop content, branding initiatives, and public relations and social media strategies in the B2B, consumer sectors and non-profit sectors.
She offers superb qualifications in all phases of communications, with particular emphasis on strategic planning that involves national and international campaign creation, crisis communications for the: Healthcare, Entertainment, Fitness, Real Estate, Fashion, Motion Pictures, Finance, Government, Technology, Energy, Education, Hospitality, Travel, and Publishing industries. Helfer Elghazi has also successfully supervised issues management, stakeholder relations, and procured communication plans.
Helfer Elghazi is adept in constructing “out-of-the-box” solutions and effective strategies/action plans to proactively address business problems and communication challenges. She has a demonstrated ability to interface effectively with corporate bodies, C-level executives, media representatives, and key decision-makers; and quickly gains trust and confidence when working alongside and a part of a team.
She possesses a focused determination in remaining positive for companies and organizations in the face of public perception or adversity and is known for researching, analyzing, and synthesizing information into sound development plans while facing time-critical and competing deadlines.
As president of her company, she has secured company’s accounts, managed all projects, overseen marketing teams, nurtured junior writers, and balanced feedback and input from many. Campaigns have produced top return on investment for her clients, she maximizes their visibility, helps them create a deeper, more loyal sense of community, and increases their profits. Client success is measured through detailed metrics and analytics—their positive testimonials speak to the value of her work.