PAF Event: A Campaign with Facebook at the Core
iCal Import- Start:
- September 16, 2010 11:30 am
- End:
- September 16, 2010 1:30 pm
- Cost:
- $40 PAF Member/$65 Non Member
- Venue:
- Kell's Irish Pub
-
Address:
Google Map - 112 Southwest 2nd Avenue, Portland, OR, United States, 97204
A Global Brand’s (adidas) Perspective on Launching a Campaign with Facebook as the Central Hub.
Few companies have more at stake when including Facebook in their marketing plans as do the likes of adidas. Chris Murphy, adidas’s Head of Digital Marketing, adidas US will share some of the opportunities, challenges, processes and insights around launching major campaigns with Facebook as the central hub for the marketing program. Chris has managed some of adidas’s largest campaigns within social media including their most recent campaign surroundings the World Cup.
Chris’s insights will cover:
Why FB makes sense as a central communications vehicle.
Media w/in and outside of FB and how they differ.
Utilizing FB technology.
Key findings / learning’s.
SCHEDULE: 11:30a Arrivals & Networking/Noon Lunch Program